The oversized Bloom dish towel
Your dish towel gives up before the dishes do.
Bloom is an oversized 18″×30″ double-sided waffle weave dish towel. It soaks up to 7x its weight, dries fast so it doesn't sit damp and go musty, and holds up wash after wash.
★★★★★
“One towel drys all my dishes. No need to grab a second one.”
Roberta H.
Roberta H.
18″×30″oversized
Sound familiar?
“why do we not have towels that towel.”
Cynthia S., on what her husband always used to ask. Most dish towels let you down in the same four ways.
Soggy by the third plate
You start with a dry towel and finish with a wet rag. So you grab a second one, then a third.
“My kids do the dishes and they normally go through 2 towels because they get so wet, but with this towel they only needed the one and it still wasn’t soaked.” Allison S.
That musty, mildew smell
A towel that stays damp all night smells sour by morning, no matter how often you wash it.
“They absorb without feeling wet or soaked and they DO NOT get an odor like most towels.” Lisa F., Jolly Nick
Thin, faded, falling apart
A few washes in, cheap towels shrink, fade and fray, and you're shopping for towels again.
“I had purchased a similar brand of towel and they shrunk and faded with the first wash.” Audra B.
A drawer full of towels that don't work
You own a stack of them, and none of them actually dry anything. So you buy more.
“I tossed all of my old kitchen towels with holes and tears.” Carol S.
Why Bloom exists
Every spill used to overwhelm me.
I created Bloom because of my own problems with the dish towels I owned. Whenever there was a spill, I felt overwhelmed, because I didn't have a good tool to make the job easy. Every mess meant more towels, more laundry and more work.
Now a spill is not a big deal. I'm excited to put my towel to work.
Megan, founder of Bloom Towels
Why it works
One towel that fixes all four.
Fixes: soggy by the third plate
Waffle weave that soaks up to 7x its weight
350 GSM waffle pockets pull water in fast, and at 18″×30″ there's room to dry the whole sink. Lay it flat and it's a drying mat.
Fixes: the musty smell
Quick-drying microfiber
It dries fast instead of sitting damp, so it doesn't turn sour. Hang it by the loop and it's ready for the next mess.
Fixes: thin, faded, falling apart
Holds up wash after wash
“They last forever and colors will NOT fade out!” Sandie P., who bought five Christmas towels, all for herself
Fixes: the drawer of useless towels
The one you'll actually reach for
Soft, not the rough microfiber you're picturing, and big enough to replace the pile. “no fuzzy microfiber feeling.” Heather H.
The bonus
And yes, it's the prettiest towel in the kitchen.
Every Bloom has a different print on each side. Hang it on the oven or the sink for the season, then put it to work on every spill. Decoration that works.
“Pretty, practical and actually dries things.” Deborah B.
This year's Christmas prints
Stock the whole kitchen.
One for the sink, one for the oven, a few for gifts. Limited quantities, and once they sell out this year, they won't be restocked.
Build Your Stack
Tap + on as many towels as you like, then add them all at once. Gifts for the neighbors, a few for you.
Kitchens that switched
They're not going back.
★★★★★
“Nothing worse for me than grabbing a soggy kitchen towel!”
Jenni L.
★★★★★
“Beautiful, absorbent, and don't get mildewy or smelly like other towels.”
Jenna G.
★★★★★
“Nice to finally have a towel that dries!”
Sue A.
★★★★★
“They never smell, and are so soft feeling.”
Dawn B.
★★★★★
“I smile every time I walk by!”
Joy W.
★★★★★
“Was going to give as gifts but had to order more for myself!”
Angela S.
30-day money-back guarantee
Ships in 1 to 3 business days, with tracking
Free US shipping on orders over $100
Questions
Is this the rough, scratchy kind of microfiber?
No. It's soft waffle microfiber. One customer put it simply: “no fuzzy microfiber feeling.”
How big is it?
18″×30″, bigger than a typical dish towel. Big enough to dry a full load or lay flat as a drying mat.
How do I wash it?
Cold or warm wash with a mild detergent. Skip fabric softener, dryer sheets and bleach, because they coat the fibers. Tumble dry low or air dry, and don't iron.
Will the Christmas prints come back?
Christmas prints are made in limited quantities. Once they sell out this year, they won't be restocked.
Give your sink one towel that keeps up.
Oversized 18″×30″. Soaks up to 7x its weight. A different print on each side.
Build your Christmas stackLimited quantities. Gone for the year once they sell out.