About Bloom Towels

We are moms.

Moms who wipe up a lot of spills, host a lot of family dinners, and got tired of choosing between a towel that looks good and a towel that actually works. So we made one that does both.

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mom-madepretty + practical

Our story

We designed what we couldn't find.

Every kitchen we knew had the same two kinds of towels. There were the pretty ones, hung on the oven door for show and never really used. And there were the everyday ones, stuffed in a drawer, a little dingy, a little smelly, and not great at drying anything.

Bloom started at our own kitchen counters, between school pickups and soccer practice, with one simple wish: a towel you'd be proud to leave out and happy to grab for the big mess. Something bright enough to make you smile on a hard Tuesday, and tough enough to handle the spilled milk that comes with it.

Bloom is run by a team of moms balancing family life and a business. Every towel is built for real life in a real kitchen.

We believe everyday moments, like cleaning up after dinner, deserve a little more color, ease, and joy. It's a towel. It should make your life easier, and it might as well be beautiful while it does.

7×its weight in liquid, thanks to waffle-weave microfiber

18″×30″oversized, so one towel dries the whole dish rack

2prints on every towel. Flip it for a fresh look

4.9★average rating from 1,408 reviews

The Bloom promise

Joy you can actually use.

No ladders, no storage bins, no weekend lost to decorating. Swap the towel on the oven handle and the whole kitchen gets a fresh new look. Here's what goes into every towel we make.

Designed by momsEvery print and detail is picked by moms who use these towels in their own kitchens.

Tested on real messesSpilled milk, sticky counters, a full dish rack. If it can't keep up, it doesn't make the cut.

Two prints, one towelA different design on each side, so your kitchen never feels the same twice.

A neat stack of folded Bloom towels in pink, peach and floral prints on a white counter — the Bloom fold

How our families use them

One towel, a dozen little jobs.

On the oven handle

The fastest kitchen makeover in the house, and it's right there when you need it.

Under the dish rack

Lay it flat to catch drips. The waffle weave soaks it up and dries before morning.

For the big spills

Juice cups, pasta water, the dog's water bowl. Grab it without a second thought.

When you host

A fresh towel out for guests says "we're glad you're here" before anyone says it.

The towel drawer

Rolled and lined up, so there's always a fresh one ready to go.

As a gift

Teachers, neighbors, hostesses, grandmas. Something pretty they'll actually use.

Two Bloom towels in soft floral prints hanging on a stainless oven handle — On the oven

A hand pulling a bold fruit-print Bloom towel from a drawer full of rolled, colorful towels — The towel drawer

From our Bloom family

Loved in kitchens everywhere.

4.9 Average from 1,408 reviews

"I love these towels. The patterns are always fun and they wash well. They are absorbent and dry quickly."Kathryn B.

"I absolutely love these towels so much that I put a second order in. They just wipe up things so nicely!"Jennifer M.

From our kitchen to yours

You shouldn't have to choose between pretty and practical.

Thank you for bringing a little Bloom into your home. We hope it makes the messes easier and the moments a little brighter.

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